Telefónica Vivo positions itself as a telecom provider that believes technology is a powerful tool—but it should always serve life, not replace it.
This New Year’s campaign taps into a moment of reflection, inviting people to rethink their relationship with technology. While apps and digital tools are everywhere, Vivo reminds us that the most important one isn’t on a screen—it’s life itself.
Starring the renowned Brazilian actress Denise Fraga, the campaign gains even more meaning. Through her work in theater and film, Denise often highlights a simple yet profound truth: living is life’s greatest experience, yet we’re slowly forgetting how to do it.
Technology—whether phones, the internet, or digital platforms—shouldn’t consume our time. It should help us make the most of it. And that’s exactly why Denise is the perfect voice for Vivo’s message.